Samsung has launched a smartphone which allows users to control its 5in
(12.5cm) screen using only their eyes.
The Galaxy S4 follows on from last year's S3, a product that sold over
40 million units worldwide.
At a lavish, Broadway-themed event in New York, the company also demoed
the phone's ability to take two different pictures at once.
Analysts widely regard Samsung to be the biggest challenger to Apple's
dominance of mobile products.
The Galaxy S4 will be rolled out globally at the end of April.
Following the launch, shares in Samsung fell 1.7% in early trade in
Seoul on Friday amid worries the market for phone upgrades was "flattening
out".
The company's head of mobile communications, JK Shin said 327 mobile
operatiors in 155 countries will carry the handset.
The device will be made available in two colours, white and black
In the UK, Vodafone, Three, Orange, T-Mobile and EE have all announced
plans to offer the device on their networks.
Through a series of role-playing scenes, the South Korean firm
demonstrated the phone's key features.
Much was made of the device's ability to be controlled without touching
it.
Using "Smart pause", the user can pause a video by looking
away from the screen.
Additionally, the "Smart Scroll" software analyses both the
user's eyes and wrist to scroll through emails and other content.
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